Alamo Insiders Club Rebranding

Challenge 

With dwindling membership rates and low awareness, how to you rebrand a value-driven loyalty program to capture the fun of leisure travel? 

Solution:

Don’t take yourself so seriously.

At Alamo, life is too short to not have fun along the way. And when it comes to getaways, we believe that getting there is half the fun. As an Alamo Insider you get exclusive savings and creative license to do what you want – always on a whim when you’re ready to go – because the money you save will be better spent on the important things in life. Like Hawaiian shirts. Bright red flip-flops. Maybe even one more ride on the water flume. 

Launch of the new Alamo brand and loyalty program, along with new website, contributed to the largest monthly acquisition totals in program history; a whooping 150% increase in membership.

Additionally, the new brand drove the strongest acquisition growth in program history in the last 12 months; prior year increasing 93% in membership.

Creative Partners; 
John Jarvis, Jay Walsh, Laurie Bedwell, Tom Jacobson, Shawn Sweeney, Doug Talalla


 

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