Hey, It's PA
25/14
years in the biz / years at a director-level
4
years average tenure at any given agency
230
percent increase in RIO for an acquisition campaign
6'3"
or so
Chief Executive Manager
Agency 61
Current
Executive Creative Director
Riley Hayes
January 2024 - 2026
Creative Director
Deluxe Corporation
December 2018 – September 2023
Group Creative Director
LIFETIME Fitness
February 2016 – December 2016
Group Creative Director
The Lacek Group
June 2010 – February 2016
Just In Case
Diesel Mechanic: AMP Of WI
Spring 1995 - Fall 1995
Led mobile mechanic team to service power company’ s vehicle fleet for a variety of service issues. Changed lots of oil filters. Got greasy.
Produce Clerk: HEB / Central Market, Austin, TX
Summer 1993
Managed produce section for Central Market food store in Austin. Provided samples. Inspected produce for deadly spiders.
Awards
AdFed The Show
Gold: Gentleman’s Cuts / SBR / Deluxe 2022
Silver: Pride Campaign / Deluxe 2023
Silver: It’s Whats Next / Deluxe 2022
Bronze: Taste of Rhondo / SBR / Deluxe 2022
Bronze: I Make It Happen Website / MN Office of Higher 2008
Silver: International DMA Echo Award“WAVE” Campaign / Carnival Cruise Lines 2015
Academics & Associations
Adjunct Professor: Bethel University
St. Paul, Minnesota
Adjunct Professor: Northwestern College
St. Paul, Minnesota
Associations
Finnish Chamber of Commerce - MN Chapter
Alumni Board Member: Dunwoody College
Spring 2004 - 2007
Marketing Director:
North Star Bicycle Festival Fall 2015
"You know Peter is about to present something really great when he's wearing a sport coat."
-Kristi Schon, Former Director of Marketing, Membership Acquisition and Retention LifeTime
"Peter is such a good designer that you can almost forgive him for all those bad jokes."
-Mary Van Note, Ginger Minneapolis
"You'll love his work - will get a kick out of his pratfalls."
- Laurie Bedwell, Former Executive Creative Director Deluxe Corp
"The callouses on his butt are not from cycling, but rather from all the congratulatory ass slaps he gets for a job well done.
-Tyler Love, SVP - Account Director The Lacek Group
"The best boss"*
-Matt Rector - Design Director - Colle+McVoy
*his first boss if we're honest
Resume'
“Where people aren’t having any fun, they seldom produce good work.” — David Ogilvy