Victual

Challenge 

Opening a uniquely named retail shop in small town Minnesota and offering a spectrum of products at price points that inhibit ease of adaption, especially for the local community is a big gamble on a bigger idea. 

Solution:

So Much Goodness

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By doubling-down on quality, Victual found its foundational audience in a local community longing for products only found hours away in the Twin Cities. Meanwhile, tourists coming to Crosby delivered to beat financial goals beyond expectations. 

Selling “pontoon-friendly” cheese and charcuterie, as well as producing lactose-free, full dairy ice cream within the space gives reason to stop in and poke-around the other goodies. 

The store has been awarded Retailer of the Year by the Minnesota Retailers Association. 

Currently, Victual is doubling its floor plan, expanding its product lines, especially in the liquor and deli worlds, and is expecting to increase profits 2-fold. 

To help achieve this success, the brand solution needed to meet a unique and contemporary vibe. The client wants a “bold” look. We landed on magenta.

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